Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor.Link quality: If you want to rank on Google, then ensure you only link to informative, relevant content.Site design: Your website should be user-friendly and easy to navigate.Content relevance: Although you shouldn’t stuff your website with keywords, you should use some relevant keywords and create relevant content around those terms.
Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience.That said, here’s a rundown of the ranking factors we do know about: In other words, no one’s entirely sure what boxes to tick to secure a first-page ranking. There’s only so much we know about Google’s algorithm because Google won’t reveal its top ranking factors. What Do We Know About Google Algorithm’s Ranking Factors? However, there’s good news: It’s possible to “hack” the algorithm and retain a solid Google ranking. The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times.
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